Recently, Coating New Vision officially released its 2025 sales ranking for individual stone-effect paint products. Meilijia Ruyi Stone, with nearly 10,000 tons of annual production and a market demand that far outstrips supply, stood out from fierce competition among more than 20 well-known brands to claim the top spot as the best-selling product. This brand-new launch, introduced only in 2025, has already achieved an industry-first within just one year—spurring a wave of follow-up offerings from competitors and prompting peers to benchmark it as a model for their 2026 new-product roadmaps. It has rightfully become the “bellwether” of the stone-effect paint sector.

“The product has been in short supply throughout the year, with distributors even hoarding inventory in advance for fear of supply disruptions, and many construction teams specifically demanding that they use Liujia Ruyi Stone.” This overwhelmingly positive market response directly underscores the new product’s exceptional strength. Naturally, people are asking: how could a brand-new item quickly gain widespread popularity and outshine all competitors? The answer lies in Meilijia’s dual strategic approach—putting “product first” while empowering retail outlets—where robust product capabilities and effective operational execution work in tandem to deliver this sales-champion accolade.

While end-user operations are a valuable differentiator, what truly propels Ruyi Stone to the top is its unparalleled product excellence. With years of deep expertise in exterior wall coatings, Meilijia has refined its offerings with meticulous craftsmanship, distilling Ruyi Stone’s advantages into “four exceptional qualities” that comprehensively address industry pain points and meet the needs of every application scenario.

Firstly, Ultimate durability , uphold the core bottom line of exterior wall coating. Exterior coatings are constantly exposed to wind, sun, rain, and snow, so weather resistance and durability are their key competitive advantages. Ruyi Stone uses imported Silicone-acrylic emulsion As a film-forming agent, its content is 10% to 20% higher than the industry average, delivering exceptional color retention and ensuring 30-year long-lasting weather resistance. Even more innovative is the incorporation of natural stone flakes and natural colored sand into the coating, which not only refines the texture and tactile quality but also effectively creates a “micro-skeleton” for the coating, significantly enhancing its hardness and impact resistance. This breakthrough completely resolves the industry’s longstanding challenges: ordinary imitation-stone paints typically develop blooming after three years and fade after five.

Secondly, Exceptional texture Its striking visual appeal sets it apart. While the industry has fallen into the trap of cutthroat price competition and neglecting product quality, Meilijia takes the opposite approach by “adding” value at the raw-material stage. For instance, its Ruyi Stone uses natural colored sand at a concentration twice the industry average, and through an innovative gradation process, ensures that the color speckles are evenly distributed and sharply defined. Under sunlight, the surface exhibits a translucent, lustrous gem-like texture, with visual depth and tactile finesse that far surpass those of comparable products—giving building exteriors an innate sense of luxury.

Thirdly, Material-saving, absolutely balancing cost-effectiveness with practicality. Leveraging advanced particle-size control technology, Ruyi Stone’s colored sand boasts a more uniform particle distribution, delivering superior texture and realism while enhancing spray coverage and reducing material waste. Data shows that, compared with similar products, Ruyi Stone can cut material consumption by 30%. Taking a 300-square-meter villa as an example, this translates into savings of several thousand yuan in material costs alone for the homeowner—while also easing inventory pressure on distributors, creating mutual benefits for both homeowners and dealers.

Fourthly, Restore the absolute Precisely replicating the beauty of natural stone. Ruyi Stone can reproduce 99% of the natural stone’s texture—whether it’s the mottled, rugged character of granite or the warm, delicate smoothness of marble—delivering a visual effect virtually indistinguishable from real stone. In addition, the product line features twelve pure-color sand-based hues that strike a balance between timeless classics and contemporary trends, seamlessly complementing a wide range of architectural styles, including traditional Chinese courtyard homes, European manor houses, and modern villas, thereby meeting the diverse and personalized aesthetic preferences of consumers.

Great products require excellent operations. Meilijia fully understands the critical importance of on-the-ground execution at the retail level, seamlessly closing the “product–retail” loop through precise, multi-dimensional empowerment across installation, in-store presentation, and marketing communications. This ensures that Ruyi Stone swiftly reaches the market and earns the trust and approval of installers, homeowners, and distributors alike.

To address pain points on the construction side, Meilijia launched multiple specialized coating training sessions nationwide in 2025, reaching core distributors and frontline applicators. The training broke down the Ruyi Stone four-step application process—primer, mid-coat, color spots, and topcoat—into simple, replicable operational guidelines, truly ensuring that “good paint doesn’t depend on the craftsman.” Many participating applicators reported: “Ruyi Stone is easy to apply and delivers fast results. Previously, it took three days to complete a single villa; now we can finish in just two days, with virtually zero rework and exceptionally high owner satisfaction.”

To enable consumers to experience the product’s performance firsthand, Meilijia has launched the “Ruyi Stone Ten-Thousand-Unit Model Home Program,” selecting newly constructed villas and self-built homes nationwide to create “living model homes” that allow customers to see and feel the product’s texture. At the same time, the company has introduced two proven coating solutions tailored to different budgets: a standard-texture option designed for cost-conscious self-builders, and an ultra-high-texture option that meets the needs of luxury villas. Both solutions share the same material system, which not only reduces inventory costs for distributors but also gives homeowners the flexibility to choose according to their specific needs, effectively covering the entire customer base.

In addition, Meilijia leverages a multi-platform new-media matrix to widely promote the high-quality presentation of its model homes, creating a viral “one model home drives a wave of orders” effect. Unlike the industry’s common low-price, volume-driven strategy, Ruyi Stone has steadily built a loyal customer base thanks to its reputation for being “easy to work with, visually appealing, and highly profitable,” ultimately achieving a dramatic surge in sales and becoming a highly sought-after product in the retail market.

Meilijia’s ascent to the pinnacle of the industry has never been accidental—it is the inevitable outcome of the brand’s long-term commitment. Over the years, Meilijia has steadfastly upheld its core brand philosophy of “making homes more beautiful,” refusing to blindly follow trends or engage in cutthroat competition. Instead, the company has delved deeply into product R&D, focused on seamless execution at the point of sale, relentlessly pursued excellence in product quality, and deployed precise, targeted strategies in operations—ultimately achieving a transformative leap from a follower to a leader in the industry.

As a new benchmark in the faux-stone paint industry, the success of Meilijia Ruyi Stone has not only earned the brand widespread market recognition but also set a compelling example for the entire sector: only by staying true to the original vision behind the product and deeply addressing end-user needs can companies secure a solid foothold in an intensely competitive landscape. Looking ahead, as the faux-stone paint market continues to evolve and upgrade, we are confident that Meilijia will remain committed to meticulous craftsmanship, consistently delivering hit products like Ruyi Stone and leading the industry steadily toward higher quality and superior performance.