On the evening of January 5, Meilijia Group, a leading domestic manufacturer of stone-effect coatings, announced that its full-year sales in 2025 exceeded RMB 200 million, representing nearly an 80-fold increase since the company’s inception. By the end of 2025, Meilijia had more than 2,500 experience stores nationwide, with a service network covering much of China—an achievement that stands out particularly against the backdrop of overall industry-wide pressure in the building materials sector.

According to data disclosed by Meilijia, by 2025 the company will have completed exterior painting for more than 50,000 villas, with an average daily delivery of approximately 140 high-end residential units. The company has established over 200 operational centers and more than 2,500 experience stores nationwide, and has built a 30,000-square-meter smart manufacturing base. It employs 30,000 gold-standard painting technicians. Meilijia has obtained nearly 20 invention patents and 24 prestigious domestic and international certifications, including China’s Ten-Ring Label, France’s A+ certification, and the EU’s REACH regulation, ensuring that its environmental protection standards meet world-class levels.

In 2025, Meilijia officially unveiled its “Five-Dimensional In-Depth Development” strategic framework, translating its year-long action plan into five distinct dimensions: in-depth materials research, meticulous process refinement, enhanced service delivery, deep integration through collaboration, and robust ecosystem building.

To underpin the implementation of its “Deep Cultivation” strategy, Meilijia launched three annual new products at the beginning of the year—Golden Diamond Ruyi Stone, Crystal Color Versatile Stone, and Moonlight Stone—and simultaneously advanced channel and organizational development: more than 200 service operation centers now cover major provinces nationwide, delivering “24-hour technical support and material delivery within 72 hours”; over 2,500 experience stores have expanded into county-level markets, enabling rural consumers to directly appreciate the quality and texture of the products; and the “Rise of a Hundred Cities” initiative hosted more than 50 offline investment promotion events, technical exchange sessions, and model-site visits throughout the year, with activities spanning Guangxi, Hunan, Yunnan, Guangdong, Sichuan, Guizhou, Hainan, and other regions.

Even more noteworthy is that Meilijia is transforming from a single-product supplier into a co-builder of an industry ecosystem. The company has established a deep R&D partnership with Baderfu Group; this “upstream–downstream integration” model not only ensures the stability of raw-material supply but also accelerates product iteration through technological synergy, significantly boosting innovation efficiency and truly delivering a win-win outcome where 1 + 1 > 2.

Meanwhile, Meilijia has joined forces with the Institute of Microbiology of the Guangdong Academy of Sciences to develop a new generation of coatings with antibacterial and antiviral properties. This forward-looking strategic move precisely addresses the market’s urgent demand for healthy living environments and underscores the brand’s commitment to leveraging technology to meet societal needs. In addition, the company maintains close, frequent collaboration with leading industry players such as Oriental Rain Hong, North New Jia Boli, Fujian Tianze, and Yibin Tianyuan, accelerating its integration into mainstream building-materials supply chains. By shifting from a “solo” approach to one of strategic alliances and partnerships, Meilijia is continuously expanding its growth horizons.

Leveraging technological innovation and ecosystem collaboration, Meilijia garnered a series of prestigious accolades in 2025: its entire product line has obtained China’s Ten-Ring Certification, France’s A+ Environmental Certification, and the EU’s REACH Certification; it was honored as a “Meritorious Brand in China’s Country Villa Industry” and a “Benchmark Enterprise for Stone-Effect Coatings”; it ranked second overall on the “2025 New Forces in Stone-Effect Coatings” list published by Paint Economy; it won multiple awards, including the “Artisan Service Golden Star Award”; and it was successfully recognized as a “Specialized, Refined, Distinctive, and Innovative” SME by the Guangxi Zhuang Autonomous Region, while also establishing a National Doctoral Innovation Station.

Looking ahead, senior executives at Meilijia Company revealed that the next step will be to promote the internationalization of China’s faux-stone paint standards and to compete in the global high-end building-materials market. “True competition in the building-materials industry is not about copying one another—it’s about jointly shaping the future.”