If strategy is the direction, then data is the ruler that measures depth. In 2025, Meilijia delivered a performance that has captured the industry’s attention:

Annual sales have exceeded RMB 200 million, an 80-fold increase compared with the company’s early stages.

We have cumulatively completed over 50,000 villa projects, equivalent to delivering nearly 140 luxury homes per day.

With a team of 30,000 gold-standard painting technicians, we have established robust end-to-end service capabilities.

Over 200 service operation centers nationwide ensure the “last-mile” experience;

A 30,000-square-meter intelligent manufacturing facility operates efficiently, ensuring stable supply;

Twenty-four industry certifications, 24 group honors, and nearly 20 invention patents have established a robust technological moat.
 

These figures not only showcase the exceptional quality of our wall finishes but also reflect our customers’ recognition of the value of our “deep cultivation” strategy. Under the slogan “Rise in a Hundred Cities, Mobilize Hundreds of Millions,” we have hosted dozens of offline investment promotion events, technical exchange forums, and model-project site visits, spanning Guangxi, Hunan, Yunnan, Guangdong, Sichuan, Guizhou, Hainan, and beyond. By the end of 2025, Meilijia’s nationwide network of experience stores will exceed 2,500, with a service footprint covering more than half of China. Even more exciting is our plan to take China’s high-quality standards for stone-effect coatings global.
 

In 2025, Meilijia will upgrade its collaboration to a “technological symbiosis” model. Its strategic partnership with Baderfu Group, China’s leading emulsion manufacturer, has set a benchmark for the year: the two companies have moved beyond a simple supply-and-demand relationship to enter a phase of deep integration characterized by joint R&D, production-capacity synergy, and co-development of markets. This “upstream–downstream integration” collaboration not only provides Meilijia with rock-solid assurance of raw-material supply stability but also accelerates product iteration through technological synergy, significantly boosting innovation efficiency and truly delivering a win-win outcome where 1 + 1 > 2.

In the realm of technological innovation, Meilijia likewise adopts an open and collaborative approach. Partnering with the Institute of Microbiology of the Guangdong Academy of Sciences and Dimai Biotechnology, the company is focusing on post-pandemic demand for healthy homes and jointly tackling the R&D of antimicrobial and antiviral functional coatings. This forward-looking strategic move not only precisely addresses the market’s urgent need for a healthy living environment but also underscores the brand’s commitment to leveraging technology to meet societal needs.

In addition, Meilijia’s frequent interactions and resource collaborations with industry leaders such as Oriental Rain Hong, North New Jia Boli, Fujian Tianze, and Yibin Tianyuan further underscore its commitment to integrating into the mainstream building-materials ecosystem. By shifting from “going it alone” to “forming strategic alliances,” Meilijia adopts an open-minded approach to connect with high-quality industry resources, continuously expanding its growth horizons and establishing a robust collaborative network that underpins the brand’s long-term expansion.

In 2025, Meilijia garnered a series of prestigious accolades:

International Certifications: All Meilijia products have obtained China’s Ten-Ring Certification, France’s A+ Environmental Certification, and the EU’s REACH Certification, achieving world-class environmental performance. “These certifications are not merely for show—they serve as the ‘ticket’ to unlock access to the high-end market and overseas markets.”

Industry Honors: Meilijia has been awarded the titles of “Meritorious Brand in China’s Country Villa Industry” and “Base Enterprise for Stone-Effect Coatings,” ranked second overall on the “2025 New Forces in Stone-Effect Paints” list published by Coatings Economy, and received numerous other prestigious awards, including the “Artisan Service Golden Star Award.”

Certification and Recognition: Meilijia has successfully been recognized as a “Specialized, Refined, Distinctive, and Innovative” SME by the Guangxi Zhuang Autonomous Region and has established a National Doctoral Innovation Station, signifying official recognition of its technological R&D and innovation capabilities. To date, the company has obtained a total of 24 industry certifications, 24 group-level honors, and nearly 20 invention patents, thereby building a robust technological moat.

These certifications are not merely medals on the wall of honor; they are, in fact, “technical passports” that open the door to international markets.
 

Looking back at 2025, Meilijia has neither chased short-term gains nor succumbed to low-quality competition; instead, it has chosen a more challenging yet more sustainable path: building its foundation on technology, establishing its core on quality, setting industry benchmarks through exceptional service, and leading the way with innovation.

From “a rising star in faux-stone coatings” to “a standard-setter in technology,” from a regional brand to nationwide expansion, and from exporting products to exporting technology—every step taken by Meilijia underscores this fundamental truth: true competition in the building-materials industry is never about mere imitation; it’s about co-creating the future.

“We will wield technology as our pickaxe and quality as our plow, relentlessly cultivating the fertile ground of our industry.” In 2026, Meilijia is poised to make a fresh start!