Ten years ago, rural architecture was characterized by a monotonous “one-size-fits-all” appearance across thousands of villages; today, one distinctive country villa after another is scattered like works of art amidst lush green mountains and clear waters. In this wave of aesthetic upgrading in rural architecture, stone-imitation paint is emerging as a key force in transforming the rural landscape.

01 Focusing on the Grand Event in Changsha, Witnessing Moments of Glory 10  Month 22  On [date], the “...”, hosted by the China Rural Villa Industry Research Institute and co-organized by authoritative institutions such as the Ministry of Science and Technology’s Productivity Promotion Center, 2025  China's Internet +  The “Rural Industry Entrepreneurship and Innovation Conference” concluded with great fanfare in Changsha.

As the country’s premier and largest industry event for suburban villas, this conference is themed “Digital Intelligence Empowerment and Industrial Integration,” bringing together thousands of industry leaders to explore new avenues for development. At the awards gala, Meilijia Group was honored with the prestigious “China Suburban Villa Industry Meritorious Brand” award in recognition of its outstanding achievements and industry leadership in the suburban villa sector, making it the center of attention. 02 Backed by hardcore strength

From technological breakthroughs to ecosystem development, this award is no accident—it is the result of Meilijia’s commitment to “products” +  Technology +  is the inevitable outcome of multi-dimensional efforts in service. At the conference’s flagship booth, the Group showcased star products such as the “Golden Diamond Ruyi Stone” and the “Lychee-Colored Stone,” which have attracted widespread attention—these products were developed by a team led by doctoral researchers, boasting simulation accuracy and weather resistance that far surpass natural stone, while also achieving zero formaldehyde and zero VOC Environmental protection standards that perfectly adapt to complex climatic conditions. “This conference aims to promote the high-quality development of the suburban villa industry and to paint a new picture of beautiful countryside in the new era,” said a representative of the organizer in the opening address. With the rural housing market experiencing explosive growth, the overall market size is expected to exceed one trillion yuan, making the suburban villa industry a key pillar of rural revitalization. Executive Director of Meilijia Technology Group - Wang Xing, Executive Director of Lijia under Wang Xingmei, stated in his keynote speech titled “Empowering the Country Villa Industry through Brand Building: A Leader’s Vision” that the group will allocate more than... each year. 5% Revenue is invested in R&D, and joint laboratories have been established with Guilin University of Technology, Badefu Group, and other partners, thereby establishing end-to-end technological advantages spanning from core materials to construction processes. Meilijia’s commitment to quality begins at the source: in raw material procurement, it collaborates with global leaders such as BASF of Germany, Dow Chemical of the United States, and AkzoNobel of the Netherlands. TOP5 Raw material producers have established long-term, stable strategic partnerships.

Standing at a new starting point for development, Meilijia remains steadfast in its vision and ambitious in its aspirations. Moving forward, the Group will continue to uphold its corporate mission of providing end-to-end, one-stop solutions to all interior and exterior wall coating challenges. Building on this foundation, we will further deepen our commitment by elevating the expertise of our coating solutions, expanding the scope of our services to support rural development, and injecting fresh momentum into the growth of the country villa market! 03 Empowering Rural Revitalization

It’s not just about “building houses”—it’s about “boosting industries.” Meilijia’s digital strategy now spans the entire end-to-end process, from order placement to warehousing and logistics, comprehensively driving industry transformation. The key lies in building a “brand” - Product - a “three-in-one” empowerment model. By establishing the “Meiqi Jun Business School,” Meilijia provides systematic, cyclical training and certification for dealers and painting technicians nationwide, ensuring they master the latest product knowledge and application techniques. This “teaching people to fish” approach not only enhances the brand’s reputation but also builds a strong brand foundation in rural markets. Through multi-channel communication and active participation in industry events, Meilijia has successfully established itself as a household-name brand in the country villa building materials sector, raising the entire industry’s awareness of quality and branding. By introducing high-end stone-imitation decorative effects into the country villa segment, Meilijia ensures that every country villa becomes a work of art that showcases the owner’s taste and harmonizes with nature.

As of now, nationwide 2500 + Offline stores and the “Coating Wealth Creation Exchange Conference” have already been rolled out. 23 province, forming “product supply” -  Technical Training -  A closed-loop industrial ecosystem for “local employment” that genuinely links enterprise development with rural revitalization. 04 Behind the Merits

A brand that stays in sync with the times, steadfast in its commitment: “This honor is recognition of our decade-long dedication,” Wang Xing said upon receiving the award. From 2015  Since its establishment, Meilijia has consistently and accurately addressed the evolving needs of rural architecture—shifting the focus from “whether it exists” to “how well it is.”

This prestigious “Meritorious Brand” award not only recognizes the company’s technological innovation and market achievements, but also underscores the industry’s strong endorsement of its vision to “reimagine rural aesthetics through the power of branding.”

Standing at a new starting point for rural revitalization, Meilijia will continue to wield technology as its ink and service as its brush, creating more brand narratives for China’s countryside that are “aesthetically pleasing, environmentally friendly, and warmly human.”