2025 year 10 In [Month], at the Third Imitation Stone Coating Conference and the Ninth Session of the Third Membership Meeting of the Fujian Provincial Coatings Industry Association held in Putian, Fujian Province, Guangxi Meilijia New Materials Technology Co., Ltd. was honored with the title of “Base Enterprise for Imitation Stone Coatings.” This accolade not only represents high recognition of Meilijia’s overall strength but also underscores its outstanding achievements in innovation in imitation stone coating technology and in the development of the industry. The conference was themed “Building Brands, Driving Innovative Development” and provided an in-depth analysis of… 2024 Annual economic performance data for the stone-imitation coatings industry, along with forecasts 2025 The industry is trending toward greener and higher-end development. Tang Wenhai, Chairman of Meilijia Group, and Executive Director Wang Xing were invited to attend the conference and received this prestigious award—symbolizing the industry’s benchmark—from representatives of the association. 01 Honors attest to strength, and industry standing is duly recognized. The title of “Base Enterprise for Stone-Effect Coatings” signifies the industry’s comprehensive endorsement of Meilijia’s all-round capabilities in the stone-effect coatings sector. The Fujian Provincial Coatings Industry Association has explicitly stated that conferring this title on Meilijia is a high-level affirmation of its exemplary role within the industry.

This is not the first time Meilijia has received a significant industry award. As early as 2024 In [year], Meilijia was awarded the title of “Outstanding Brand Enterprise” at the Second Artificial Stone Coating Conference. In addition, Meilijia has consecutively retained the title of “China’s Artificial Stone Coating” 10 “Strong Merit Brand,” winning the 🛑 14 It has won prestigious awards such as the “Golden Lacquer Award” for Outstanding Stone-Imitation Coating Brand and the “HuaTu Award” for Innovative Architectural Coating Brand.

In the “Coatings Chronicle” published by 2025 On the “New Forces Ranking of Stone-Effect Paints,” Meilijia made a strong debut, securing second place in the overall standings. Meanwhile, in the “ 2025 China’s Retail Faux Stone Coatings 30 On the “Top Brands” list, Meilijia has secured a place in the top five thanks to its outstanding performance, maintaining a leading position in the industry for four consecutive years. 02 Leapfrog development to build Meilijia into an industry-leading brand since 2015 Since its founding, it has achieved remarkable leapfrog development. 2019 The “Meilijia” stone-effect paint business was officially launched in [year], and within just a few years, annual sales revenue grew from 250 Soared to ten thousand yuan 2 RMB 100 million, successfully establishing itself as a leading brand in China’s faux stone paint sector.

In terms of channel deployment, offline experience stores initially 400  More than ten branches have expanded nationwide. 2500 + Home, over cooperative distributors 3000  Person, 500 + The Service Operations Center has established a nationwide product and service network. As early as 2023  Year, the brand’s performance grew by nearly 30% With over 1,000 stores nationwide, it has risen to the top of the Guangxi Province faux stone paint brand rankings.

2025  In the first half of the year, performance continued to post strong double-digit growth nationwide. 100,000 + Villa project case studies, 150,000 + Member selection and 30,000+ With a corporate scale of X square meters, Meilijia has firmly established itself as a benchmark player in the faux-stone-paint industry. Through a nationwide network spanning thousands of cities and tens of thousands of stores, the company has rooted the belief that “customer trust builds brand strength” across the country.

03 Driven by innovation and led by technology, the remarkable achievements in quality upgrading are underpinned by Meilijia’s robust technological capabilities. The company boasts 3 A 10,000-square-meter fully automated production base, within which a unique “ 3853 “Quality control system—through” 3 Round of expert review, 8 Process of route inspection, 5 Batch production tracking, 3 Implement engineering feedback to control quality across the entire production process, ensuring consistent product quality.

In terms of R&D investment, Meilijia has jointly established laboratories with Guilin University of Technology, Baderfu Group, and other partners, thereby establishing end-to-end technological advantages spanning from core materials to construction processes. To date, the company has secured 300+ The company has obtained certification for multiple invention patents, ensuring that its product quality is on par with the global industry’s leading standards. Meilijia has also successfully developed a range of stone-effect coatings tailored to diverse application scenarios, including flagship products such as “Golden Diamond Ruyi Stone” and “Litchi Color Stone,” which effectively address the pain points of conventional products in terms of texture and weather resistance. 04 Green and environmentally friendly, upholding the concept of sustainable development. As green development has become an industry trend, Meilijia regards product environmental friendliness as its core guiding principle. The company’s products have obtained China Environmental Labeling Product Certification (“Ten-Ring Certification”), China Green Product Certification, and French A+ Environmental certification, European Union REACH Certified by numerous authoritative environmental certifications both domestically and internationally.

Meilijia’s commitment to environmental protection begins at the source: in raw material procurement, the company collaborates with global leaders such as BASF of Germany, Dow Chemical of the United States, and AkzoNobel of the Netherlands. TOP Raw material producers establish strategic partnerships to rigorously control product quality at the source.

Meilijia is actively promoting green manufacturing and has obtained green manufacturing enterprise certification. Its products align with the nation’s “dual carbon” goals, driving the evolution of buildings from “livable” to “green-livable.” 05 Innovating market strategies and deeply cultivating the luxury countryside villa segment are key to Meilijia’s efforts to capture market share. Meilijia has adopted a “Three-Network Integration” market model—comprising the “Sky Network” of online platforms, the “Ground Network” of regional managers providing on-the-ground customer service, and the “Human Network” of dedicated technical service teams offering one-on-one support.

2024 year 4 This month, Meilijia launched the “Rise in a Hundred Cities, Action with Hundreds of Millions” campaign, setting up model homes in numerous cities across the country to provide a clear, visual demonstration of its product aesthetics and manufacturing excellence, while driving channel expansion into lower-tier markets and helping distributors break down market barriers.

In the country villa market, Meilijia has also performed exceptionally well. In 2025 year 10 month 22 Held in Changsha on [date] “ 2025 Chinese Internet + At the “Rural Industry Entrepreneurship and Innovation Conference,” Meilijia was honored with the title of “China’s Distinguished Brand in the Country Villa Sector.”

As of now, Meilijia has served the entire country. 100,000+ The villa project delivers products and services, establishing a strong brand presence in the countryside villa market. 06 Talent Development: Injecting Sustainable Momentum into the Industry Meilijia places great emphasis on cultivating industry talent. Its “Meiqi Jun Business School,” designated as a national training base for architectural coating technicians, has so far trained more than 15 The industry boasts a pool of outstanding talent, a number that continues to grow, injecting vital human capital into the sustainable development of the stone-effect coating sector. Meilijia not only provides end-to-end empowerment across the entire value chain—from products to services—but also reaches out through the “Coating-Based Wealth Creation Exchange Forum” to cover 23 province, forming “product supply” - Technical Training - This “local employment”–driven industrial closed loop closely links corporate development with rural revitalization. Looking ahead, Meilijia will take this as an opportunity to continuously increase R&D investment, optimize its product portfolio, and refine its service system, thereby further strengthening its core competitiveness in the faux-stone coating sector. Meilijia will remain committed to its brand promise—“Renovate Your Home with Meilijia: Thousands of Cities, Ten Thousand Stores—Making Every Home More Beautiful”—and work hand-in-hand with industry partners to co-create a new, high-quality ecosystem for the sustainable development of the faux-stone coating industry.