On the evening of January 5, Meilijia Group, a leading domestic manufacturer of stone-effect coatings, announced that its full-year sales for 2025 exceeded 200 million yuan, an increase of nearly 80 times compared to its early days of operation. As of the end of 2025, Meilijia had more than 2,500 experience stores nationwide, with its service network covering roughly half of China—a remarkable achievement given the overall challenging environment facing the building materials industry.

According to data disclosed by Meilijia, by 2025 the company will have completed exterior painting for over 50,000 villas in total, delivering approximately 140 high-end residential units per day. The company has established more than 200 operational centers and over 2,500 experience stores nationwide, and has built a 30,000-square-meter intelligent manufacturing base. It boasts a team of 30,000 gold-certified painting professionals. The company has obtained nearly 20 invention patents and 24 authoritative domestic and international certifications, including China’s Ten-Ring certification, France’s A+ certification, and the EU’s REACH regulation. Its environmental standards have reached world-class levels.

In 2025, Meilijia officially introduced the “Five-Dimensional Deep Dive” strategic framework, concretizing its year-round action plan into five dimensions: In-depth Material Research × Thorough Process Exploration × Enhanced Service Quality × Deep Integration of Collaboration × Solid Ecological Development.

To support the implementation of the “Deep Cultivation” strategy, Meilijia launched three new annual products at the beginning of the year: the Golden Diamond Ruyi Stone, the Crystal Colorful Versatile Stone, and the Moonlight Stone. At the same time, the company has been steadily advancing its channel and organizational development: Over 200 service and operation centers now cover major provinces across the country, ensuring “24-hour technical support and material delivery within 72 hours”; more than 2,500 experience stores have penetrated county-level markets, enabling rural users to directly appreciate the quality and texture of our products. Under the “Rise of 100 Cities” initiative, the company has organized over 50 offline investment promotion events, technical exchange meetings, and model-site visits throughout the year, reaching regions including Guangxi, Hunan, Yunnan, Guangdong, Sichuan, Guizhou, and Hainan.

Even more noteworthy is that Meilijia is transitioning from being a single-product supplier to becoming a co-builder of an industrial ecosystem. The company has already established a deep R&D collaboration with Baderfu Group. This “integrated upstream-to-downstream” cooperation model not only ensures the stability of raw material supply but also accelerates product iteration through technological synergy, significantly boosting innovation efficiency and truly achieving a win-win effect where 1+1>2.

Meanwhile, Meili Jia has teamed up with the Institute of Microbiology at the Guangdong Academy of Sciences to develop a new type of coating endowed with antibacterial and antiviral properties. This forward-looking strategic move precisely addresses the market’s urgent demand for healthy living environments and underscores the brand’s sense of responsibility in using technology to meet societal needs. In addition, the company is closely collaborating with industry leaders such as Oriental RainBow, Beixin JiaBoli, Fujian Tianze, and Yibin Tianyuan, accelerating its integration into mainstream building materials supply chains. By shifting from “going it alone” to “forming alliances and forging partnerships,” the company continues to expand its growth horizons.

Leveraging technological innovation and ecological collaboration, Meilijia has garnered a series of prestigious recognitions in 2025: all its product lines have obtained China’s Ten-Ring Certification, France’s A+ Environmental Certification, and the EU’s REACH Certification; it has been honored with the titles of “China Rural Villa Industry Meritorious Brand” and “Base Enterprise for Stone-Effect Coatings”; it ranked second overall on the “2025 New Forces List for Stone-Effect Coatings” published by “Painting Magazine”; it has won numerous awards, including the “Artisan Service Golden Star Award”; and it has successfully been recognized as a “Specialized, Refined, Differentiated, and Innovative” small and medium-sized enterprise in the Guangxi Zhuang Autonomous Region, establishing a National “Postdoctoral Innovation Station.”

Looking ahead, senior executives at Meilijia Company revealed that their next step will be to promote the Chinese standard for stone-effect coatings overseas and participate in the global high-end building materials market. “In the building materials industry, true competition isn’t about imitating each other—it’s about jointly shaping the future.”