3 month 18 On [date], Meilijia, with the theme “The Beauty of the Decorative World, Painting a Winning Future,” 2026 The Strategic Annual Conference and the Launch Event for the New Legacy Luxury Stone Collection were grandly held at the Howard Johnson Grand Hotel in Kunming’s Flower City.

Zhao Zhongguo, Deputy Secretary-General of the China Coatings Industry Association, Li Xiaojiang, President of the Yunnan Coatings Association, Luo Yu, President of the Shunde Coatings Chamber of Commerce, and other association leaders were present to provide on-site guidance. Experts and scholars in the coatings field, core partners of Meilijia, employee representatives, and leading media outlets also gathered to discuss industry development, explore strategies for win-win cooperation, and comprehensively showcase the vigorous vitality of innovation and development in China’s coatings industry as well as Meilijia’s commitment to deep industry engagement and corporate responsibility. The grand event focused on key elements such as strategic planning, new-product launches, on-site contract signings, and recognition of industry artisans, delivering a series of highlights with profound significance.

As one of the coating industry’s premier annual events, this Meilijia Spring Gala is not only a unifying and reunion-oriented celebration but also a critical opportunity to align with overarching industry trends, map out the year’s strategic roadmap, unveil innovative achievements, facilitate collaboration and signing ceremonies, and recognize outstanding artisan talent. The entire event is tightly centered on the core theme “The Beauty of the Decorative World: Painting Our Future,” with a strong focus on the high-quality development of the decorative coatings sector. It integrates a wide range of elements, including the group’s strategic positioning, insights into profitability strategies, new-product launches, on-site contract signings, and awards for artisans—demonstrating Meilijia’s unwavering commitment to quality, its relentless pursuit of innovation, and its deep respect for craftsmanship—while injecting fresh momentum into the transformation and upgrading of China’s coatings industry.

At the grand ceremony, the atmosphere was both solemn and vibrant, with a sleek, sophisticated, and elegant overall design that fully highlighted the company’s rich brand heritage and strategic vision for future growth. To the stirring strains of music, the event officially commenced, followed by a heartfelt address from the Chairperson of Meilijia, who extended sincere gratitude to the scholars, experts, partners, and employees who have long shown their care and support for the company’s development. In her speech, the Chairperson provided a comprehensive review of Meilijia’s journey, tracing its deep-rooted commitment and remarkable achievements in the coatings industry. She also offered an in-depth analysis of the evolving landscape of the sector, shared the company’s original aspirations and unwavering dedication, and conveyed Meilijia’s steadfast resolve to remain deeply committed to the industry, strive for new heights, and build a win-win future. Her words were earnest and inspiring, earning round after round of enthusiastic applause from the audience.

Following the Chairman’s address, the Group’s Executive Director took the stage to deliver a keynote speech on the Group’s annual strategic roadmap. Grounded in industry trends and the company’s specific circumstances, the Executive Director provided a comprehensive overview of the Group’s new-year strategy and core objectives across multiple dimensions, including product R&D, market expansion, brand enhancement, and team building. The presentation clearly outlined the path forward, reinforced accountability for execution, and set a well-defined course for the Group’s high-quality growth in the year ahead—instilling strong confidence among on-site partners in Meilijia’s future development.

Subsequently, the Sales Director of Meilijia took the stage to share insights on million-dollar business opportunities. Standard Operating Procedure Profitability Solutions. Drawing on the current market landscape of the coatings industry and the key challenges facing distributors, the Sales Director provided a detailed overview of the Million-Dollar Dealer Development System, standardized operational processes, and upgrades to the profitability model—delivering highly practical, actionable insights that equip partners on-site with concrete, replicable strategies for driving profit growth. These solutions are designed to help distributors enhance quality and efficiency while achieving win-win development. The session generated an enthusiastic response, with many distributors taking careful notes, engaging in active discussions, and gaining substantial value.

The new-product launch segment was a major highlight of this Spring Festival Gala and a concentrated showcase of Meilijia’s innovative strength. Following extensive R&D, refinement, and market research, Meilijia unveiled several groundbreaking new coating products at the event, spanning interior and exterior decorative coatings, architectural paints, and eco-friendly coatings. These innovations boast key advantages such as environmental friendliness, excellent scrub resistance, ease of application, and striking aesthetics, perfectly aligning with today’s consumers’ demand for high-quality living environments and the industry’s broader trend toward green, low-carbon development.

To enable on-site guests to gain a more intuitive understanding of the new products’ advantages, the gala featured a dedicated product showcase area. Through physical displays, functional demonstrations, and expert briefings, the event provided a detailed overview of the new products’ R&D philosophy, core technologies, performance characteristics, and application scenarios. Industry experts and scholars highly praised the newly launched products, noting that they seamlessly integrate aesthetic design with practical functionality while upholding the principles of green and sustainable development. These innovations not only enrich Meilijia’s product portfolio but also offer fresh insights and directions for driving innovation in the coatings industry. Many partners at the event stopped by to inquire and expressed strong interest in collaboration, laying a solid foundation for the subsequent market rollout of the new products.

The on-site signing ceremony, as one of the highlight events of this grand gala, served as a powerful demonstration of Meilijia’s commitment to deepening collaboration and jointly driving growth. In front of all the guests, Meilijia and several key partners took to the stage one after another to sign agreements, forging partnerships and charting a shared roadmap for future development. The continuous applause underscored the industry’s strong recognition of Meilijia’s brand strength and product excellence, while also laying a solid foundation for the company’s market expansion in the year ahead.

The gala’s awards ceremony placed a strong emphasis on artisan talent, aiming to promote the spirit of craftsmanship and honor those who steadfastly uphold it. Outstanding artisans and dedicated professionals in roles such as product construction, quality control, and technological R&D—those who excelled over the past year—were solemnly recognized. Each certificate of honor and each substantial reward not only acknowledges the recipients’ hard work and dedication but also serves as an inspiring incentive for all Meilijia employees to remain committed to craftsmanship and strive for continuous improvement. This has further consolidated a powerful synergy of “respecting artisans, learning from artisans, and aspiring to become artisans,” injecting vital spiritual momentum into the company’s high-quality development.

Following the awards ceremony, the gala dinner proceeded smoothly, creating a warm and harmonious atmosphere. Attendees freely shared their thoughts and discussed the future, strengthening bonds and building consensus on common goals amid laughter and merriment. Together, they look forward to Meilijia achieving even greater success and writing new chapters in the year ahead.

The successful hosting of the “Beauty of the Decorative World, Painting a Winning Future” Meilijia New Year Gala has clearly defined Meilijia’s development direction for the year ahead, showcased the company’s innovative strength and sincere commitment to collaboration, upheld the spirit of craftsmanship, and rallied the driving force of all employees and partners. Standing at this new starting point for development, Meilijia will remain true to its original aspiration and bravely shoulder its mission: leveraging innovation to fuel growth, winning market share through superior quality, achieving mutual benefit through collaboration, and crafting premium products with meticulous craftsmanship. The company will continue to deepen its expertise in the decorative coatings sector, relentlessly advance product innovation, elevate its brand, and optimize its services, thereby making an even greater contribution to shaping a new blueprint for high-quality development in China’s decorative coatings industry.