The Fourth Enlarged Meeting of the Seventh Council of the China Building Materials Circulation Association was held in Foshan on December 10–11, and served as an important component of the “2025 Industry Spotlight Conference—The 34th National Annual Conference of the Building Materials and Home Furnishings Industry.”

As a leading enterprise in the industry, Meilijia has proudly clinched two prestigious awards—the Artisan Service Gold Award and the Rural Beauty Villa Golden Stone Award—thanks to its outstanding products, exceptional service, and innovative achievements. Mr. Wang Xing, Executive Director of the company, and Ms. Qin Yu, Marketing Director, were present in person to witness this momentous occasion.

Meilijia has always adhered to a customer-centric service philosophy, delivering comprehensive solutions through meticulous management, personalized customization, and an efficient response mechanism. This prestigious Gold Award for Artisan Service underscores the industry’s high recognition of its service quality. Meilijia stated: “We will continue to refine our service processes and leverage innovative thinking to lead industry development.”

In the field of rural development, Meilijia has proactively aligned with national policies and launched a high-quality series of “Rural Beauty Villas.” The designs seamlessly integrate local cultural elements with contemporary aesthetics, balancing practicality and visual appeal to contribute to the enhancement of rural living environments. Winning the Rural Beauty Villa Gold Stone Award is a powerful testament to the company’s commitment to corporate social responsibility.

The participating companies jointly signed an initiative to resist “involutionary competition,” with the aim of steering China’s building materials and home furnishings industries toward a more sustainable, high-quality development path. This move stems from a profound reflection on the current state of the industry: at present, some firms, in their relentless pursuit of limited market share, have become mired in irrational low-price competition, resulting in declining product quality, shrinking service offerings, and even the erosion of long-term investment in innovation—thus perpetuating a vicious cycle in which inferior products drive out superior ones. Such involutionary competition not only undermines the industry’s overall competitiveness but also disrupts the market ecosystem, squeezing corporate profit margins, constraining employee compensation and R&D capabilities, and ultimately impeding the sector’s transition toward higher-end and smarter solutions. For instance, excessive price wars compel firms to downgrade raw-material standards, triggering a crisis of consumer trust, while unethical marketing practices—such as disparaging competitors and engaging in false advertising—further erode the industry’s credibility.

The signing of this initiative is precisely aimed at breaking this impasse. By forging industry-wide consensus, companies commit to returning to the core essence of products and services—prioritizing quality and driving innovation—rather than relying on low-price strategies. This move will help reestablish a level playing field, redirect resources toward technological R&D and green production, and propel the building materials and home furnishings sectors toward higher-value-added segments. At the same time, the initiative underscores the importance of co-building an integrity-driven ecosystem and opposing unfair competitive practices, with the goal of safeguarding consumer rights, enhancing industry resilience, and ultimately achieving high-quality development. This initiative not only aligns with national policy guidance but also reflects a collective awakening within the industry, laying a solid foundation for a healthy and orderly market environment going forward.

Mr. Wang Xing, Executive Director of the company, and Ms. Qin Yu, Marketing Director, attended the conference throughout as representatives of Meilijia. They engaged in in-depth exchanges with industry peers, shared their corporate development experience, joined in this prestigious event, and discussed the future of the industry together.

This award is not only a recognition of Meilijia’s past achievements but also a powerful incentive for its future development. Meilijia will remain true to its original mission, using innovation as its brush and exceptional service as its ink to write a new chapter in the industry.